Macron is a European leading company in the production of sportswear. Macron operates in three main business areas; "Technical products for sports", Sportswear and Accessories for athletes and societies of different sports, such as; football, rugby, basketball, volleyball, baseball, handball, FUTSAL and running; "Merchandising" Officials sponsored by Macron; "Athleisure" sportswear inspired for leisure activities for those who want to wear Macron outside of the playfield. Macron is a leading brand in Europe, that owes its success to the quality of its products, the high level of service, and the ability to understand the needs and demands of those who practice sport.
Macron is founded in Bologna and starts its business as an Italian distrivutor of baseball equipment for Mac Gregor USA and for other American brands operating in the baseball field.
With the aquisition of record sports, workshop specialized in sportswear manufacturing, the production of apparel for baseball, basketball and volleyball is now developed alogside the equipment distribution business. In this period the company (from 1974 to 1978 Macron Record Sports) produces also for renowned brands such as Adidas, Nike, Spalding, Reebok and Champion, with the focus on the manufacturing of the sponsored proffesional teams uniforms.
Macron's reputation is growing steadily, especially thanks to the manufacturing and direct sales of its own brand, specialising in the production of technical sportswear for both clubs and individual athletes.
Macron starts the industrial production of NBA replicas for the european market on behalf of champion.
As a result of its significant growth, Macron moves to larger premises in Crespellano, where there is enough room for all its activities under one roof; the conception, design, prototyping and distribution of technical apparel for baseball, basketball, volleyball and football.
Macron's adventure in proffessional football begins, with its first contract with a top-level proffessional club, Bologna FC 1909. Since then, the Macron brand has been seen on the official shirts of the best and msot renowned teams in the world. The important partnerships signed by Macron have lead to a more advanced technical development of its products, in terms of design and materials.
Macron begins to broaden its horizons, and expands worldwide; from Italy to Europe, reaching the the United States, Canada, Asia, Australia and the Middle East. Macron products are worn by a growing number of proffessional and amateur athletes across the worlds.
The steady growth of the company is reflected once again in th need for a new space; Macron opens a new office, and expands its range of products to include rugby, handball and 5-a-side football.
The "Macron Store" project is launched - a unique outlet fot the full range of Macron products, from teamwear to leisurewear, from merchandising to accessories. it is the ultimate place to go for professional athletes, amateur enthusiasts, and organisations looking for quality in the technical products. To bring supporters closer to their teams, Macron also opens its official online shop, for online sales of the official merchandise.
Macron is already an internationally recognised brand, renowned for the quality of its products and reliability of its service, and now counts SS Lazio, Stoke City, Albania Football and Scottish Rugby among proffessioanl clubs that it sponsors. After having reached a leadership position in the teamwear business, Macron has now introduced also a "sports-inspired" leisurewear collection, designed for young, smart and sporty consumers.
Another great goal achieved: the Macron Stadium. For the first time in the football history an Italian company has given its name to the stadium of an English club. Thanks to the deal with Bolton Wanderers FC the Bolton Stadium is now called Macron Stadium.
Macron enters the world of running. under the supervision and advice of franca Fiacconi, the Macron Running collection is created, combining the world of top runners and the one of passionate amateur runners. For the first time Macron presents itself with a sponsored club to a worldwide competition: the Rugby World Cup.
Mission & Goals
OUR PHILOSOPHY: WORK HARD, PLAY HARDER
Ethusiasm, creativity, results, enjioyment and a very strong commitment: these are the rules that Macron shares with athletes. Macron produces for sports and shares the passion, joy and commitment of the athletes, aware of the fundamental importance of their apparel and accessrories. Macron's daily challenge is concentrated on satisfying the needs of those who swear when they play sports, and work hard at it, whether amateurs or professionals. That is why, day after day Macron "trains" to improve to be equal to the demands of the market.
A Company with international DNA
AN INTERNATIONAL DNA
Macron, and Italian company with a strong international vocation, is now one of the main European players combining the qualities and skills typical of apparel products made in Italy, a perfect mixture of globalisation and tradition; a combination that immediately became a winner.
A FAST GROWING COMPANY
From an initial customer base that was entirely Italian, Macron now disstributes about 30% of its products in Italy and the remaining 70% to other European countries; Great Britain, France, Spain and Portugal, as we as other leading foreign markets for a company that is truly European and is continuing to expand its horizons across the ocean.
AN INTERNATIONAL DISTRIBUTION
The company sells its products through a unique retail network of over 115 mono-brand stores spread across 20+ countries, as well as via 800+ traditional multi-brand retailers, international distributors, the fan shops of proffessional clubs and via the company's own e-commerce platform.